Gutiérrez
AI adoption & enablement · Author · Speaker
Most of the hard part isn’t the technology. It’s trust, habit, and everything that happens after the demo. I work across the whole arc: figuring out what’s worth doing, building it, and making it stick.
Author of “Working with AI” (#5 in Amazon’s AI & Automation category). Fourteen years of work across Australia, Canada, Chile and the US, and AI rollouts spanning 27 countries. Self-taught builder, no formal engineering background.
I work across the whole arc rather than handing over a strategy deck or a repo and walking away.
Sitting with the people who do the work, mapping where time actually goes, and scoring opportunities by impact, effort and risk before anything gets built.
What comes outA short list of things genuinely worth doing, with clear problem statements and success measures.
Building the systems. Agentic workflows, enrichment pipelines, retrieval systems that cite internal sources only, with human review gates, audit trails and sensible handling of PII from the start.
What comes outWorking tools, plus the guardrails that let people trust them.
This is usually the part that decides whether any of it matters. Training, documentation, coaching, and building enough peer confidence that teams keep using the tools once I’m not in the room.
What comes outTeams who own their tools, and a repeatable way of doing the next one.
Fourteen years, four countries lived in, twenty-seven rolled out to.
Countries
AI rollouts and adoption programmes
Years
Across Australia, Canada, Chile and the US
Amazon AI & Automation
“Working with AI”
Continents
Speaking on AI adoption
#5 Amazon AI & Automation
The book
Learn to automate your work.
Reclaim your most valuable asset by using AI to eliminate busywork. A practical field guide showing busy professionals how to implement AI and no-code workflows that save hours each week.
Talks on why capable AI so often goes unused, and what actually changes that.
About
I’ve spent fourteen years working across Australia, Canada, Chile and the US, most recently leading AI adoption for a global venture firm operating in 27 countries. I design and build AI systems, and then do the less glamorous work of getting people to trust and use them.
My approach is safety-first by default: governed pipelines, human-in-the-loop review, retrieval systems that only cite what the organisation actually knows. Not because governance is exciting, but because in regulated and data-sensitive environments it’s the only way anything ships.
Alongside that I wrote “Working with AI”, which reached #5 in Amazon’s AI & Automation category, and I speak on AI adoption, at HubSpot INBOUND, for YPO in Sydney, in Seoul, and in Amsterdam. I taught myself to build without a formal engineering background, which is probably why I care so much about making complex things feel simple.
The through-line: closing the gap between what AI can do and what people will actually let it do.
Contact
I’m always happy to talk about AI adoption, whether that’s a team trying to make a rollout stick, an event, or just a good conversation about where this is all going.